Last week I decided to play around with my AdWords account and to put some ads up on JohnCow’s site which resulted in getting a “free” back link and a bit of exposure for the blog.
What is AdWords ?
If you already have AdSense () on your website, then you will be aware of the ads. Ad space can be bought via AdWords () where you can either bid on keywords for websites and search phrases or you can bid to place your ads on
competitors websites. 😉 Getting listed on someone’s website is very easy, but they have to be currently displaying AdSense ads. In Google AdWords, you select the text and URL you want the ads to go to and you select the website that will publish the ads. There is also an option to set the following
- People from what country can see your ad
- People who speak a certain language can see your ad
- The amount of money you want to spend on the ads per day
- The time and days of the week you want the ads to show.
- And a few other things…
The AdWords Ads
Here are two of the ads I ran last Thursday and Friday. They were aimed to be a bit controversial and fun, and thus encouraging a higher click through ratio (CTR). It set the maximum CPM (cost per 1,000) ads to be €0.50 , the minimum was €0.20, but I wanted to be rated higher than Brian was.
At the end of the day I received 34 visitors , and had 1,752 ad impressions. So that’s just under 2% CTR. The total bill for this experiment was €0.53 which is about 70 cents worth.
AdWords Full Report
The full report can be download here as a pdf “adwords fun“. As I said it was a bit of fun, for under a dollar I got a bit of traffic and also helped to fund another blogger.