You may or may not have heard about FeedBurner (www.feedburner.com), but after reading this article I hope you will know that little bit more.
What is FeedBurner
Here it is from their own mouths…
FeedBurner is a Chicago-based company that provides media distribution and audience engagement services for blogs and RSS feeds. Its Web-based tools, including an extensive feed and blog advertising network, help publishers promote, deliver, and monetize their content on the Web and make feed-based content more accessible and manageable for its end users.
Basically it is a service for republishing your RSS feeds (article on RSS coming next). With FeedBurner you can get some interesting stats, and you can display an icon like this . Currently my stats are standing at 3 in this picture.
Reasons to use FeedBurner
- Everyone is using it. Have a look at some of the more prolific bloggers, they display their subscriber numbers and show off how popular they are.
- It’s also something psychological (granted I can’t really explain this) that if you show your blog is popular, it straight away gets a little respect from the reader, and they are more likely to come back and read once more.
- If you change your domain, and you only need to change the details on the FeedBurner website and your users are unaffected.
- Track your visitors, knowing how many people read your material is a great way of getting some feedback. FeedBurner can also tell you how many people read each article and where they are coming from.
- Easy installation, for Blogger blogs and others, they offer a simple 1 click solutions to add the call to action button to get people to subscribe to your feed.
- Extra Services for users, they offer an email service, that will automatically tell people when you have posted a new post, or offering links to save posts to del.ico.us or digg.com
- It’s Free & Easy.
FeedBurner was recently purchased by google so they are not going out of business any time soon. In fact once google bought them they made all their services FREE !
FeedBurner is pretty easy to start and work with, but here are my top three tips to enable once you are up and running:
- Make sure you turn on the Pingshot service under the Publicize tab. This will inform search engines and news aggregators about a new post.
- You should make sure to turn on the Email Subscription option (Publicize>> Email Subscriptions). Let people have the option of getting notifications of new posts via email.
- Add FeedFlare (Optimize >> FeedFlare) where you can show links to digg.com / stumbleupon.com etc in your feed. There is also the option to “Email This” to forward on details of your post to someone in 1 click.
More on Feedburner
If you need more information you can view this movie on their website.