AdSense Referral Washout

Last week I mentioned that Google were pulling the AdSense referrals for those people who are from countries outside the Americas (North & South) and Japan. All the publishers who use the system outside these countries will need to remember to remove the relevant AdSense codes from their blogs before the end of January. One reader from England forwarded a recent email from the AdSense Team (see below) and they state that the reason they are removing the AdSense Referral Bonus program because

After experimenting with this program over the past year, we’ve concluded that there are other products that are of higher value than this program to publishers in your region.

To me this sounds insane, and it’s hard to believe. The friend who forwarded this to me makes between $500 and $1,200 alone from AdSense referrals. He has a website that offers free blogs, and encourages users to sign up for AdSense to make some money blogging. He offers blogs that are already optimized for AdSense. How can Google say that he could make more money doing another program ? Why don’t they at least give him the option !

Here is the email that was sent to publishers yesterday, and it’s not just myself and my friend who are annoyed about it either !

Hello,

We are writing to share some important information with you about
referrals to the AdSense product. As part of ongoing efforts to
optimize revenue opportunities for our publishers, we’re
constantly experimenting with new revenue-enhancing features as
well as tweaking those products already available to our
publishers. This is the case for referral units directing visitors
to sign up for AdSense. After experimenting with this program
over the past year, we’ve concluded that there are other products
that are of higher value than this program to publishers in your
region.
As a result, referral units for the AdSense program will
be retired in the coming weeks. Referrals to other products and
services remain unaffected.

If you’re currently displaying referral units on your site
directing users to sign up for AdSense, read on below for details
about what to expect in the coming weeks.

In early January, the option to add referral units directing users
to the AdSense product will no longer appear in your account. You
will continue to accrue earnings for all existing referrals yet to
generate $100 until late January, at which point the program will
be fully retired. Existing referral units will continue to appear
on your pages.

By the end of January, you should remove all referral units
directing users to AdSense from your pages. Referral units
that you do not remove will continue to be displayed on your pages
as normal, but conversions will no longer be recorded. We
suggest you replace the AdSense referrals with referrals to
another product or service or an additional ad unit.

Thank you for referring users to AdSense in the past. We
apologize for any inconvenience this news may cause.

Sincerely,

The Google AdSense Team

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

Replacing AdSense Referrals Program

Are you affected by the recent AdSense Referral changes ? My friend will be starting to push BidVertiser, this program can easily be marketed because they offer similarly shaped ads, and they offer a Free USD $20 voucher to get some free ads on your new blog. This can help to drive some good traffic when their blog is in it’s infancy.

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